В прошлые выходные состоялся Гран-при Монако. Несмотря на то, что гонку выиграли два представителя команды сотрудничающей с другим часовым брендом - IWC - компания Tag Heuer активно участвовала и поддерживала гонку.
В субботу, 24 мая, в канун самой гонки, компания провела эксклюзивную вечеринку на частной яхте, в числе гостей которой были Кевин Магнуссен, амбассадор марки и гонщик Формулы 1, и Кармен Жорда, испанская автогонщица, в настоящее время соревнующаяся в серии GP3.
Пресс-релиз:
Цитата:
Last Saturday, May 24, on the eve of the most glamorous race in motorsports, TAG Heuer hosted its annual VIP party aboard a towering luxury yacht in the brand colours at anchor in the port of Monaco, with the full squad of its longstanding Formula One racing partner, McLaren Mercedes, in attendance.The high-visibility partnership of TAG Heuer, the world leader in prestigious Swiss chronographs, with the Automobile Club de Monaco (ACM), the governing body of the iconic Grand Prix event, runs deep beneath the glamour, and is based on shared values and commitments.
TAG HEUER & ACM: TWO TIME-CHANGING PIONEERS
In 1911, ACM launched the Rallye de Monte-Carlo, the first event gathering drivers from all across Europe, at once to prove that steam or gas powered vehicles could successfully cross the continent in winter, and to showcase the final destination, the famous casino capital of Monte Carlo. That same year, TAG Heuer patented Time of Trip, the first 12-hour dashboard chronograph for cars and aircrafts. In 1916, Heuer unveiled another time-changing breakthrough: the first stopwatch accurate to 1/100th of a second. In 1929, ACM pioneered the first Formula 1 Grand Prix within a city centre; and 70 years later it organised the first clean-energy rally.
Today, the TAG Heuer and ACM partnership includes the alternative propulsion 15th Rallye de Monte Carlo des Energies Nouvelles in March 2014.
This May, however, all focus is on the key event of the racing season, the Grand Prix de Monaco—TAG Heuer’s 499th Grand Prix with its longtime partner McLaren Mercedes. The storied event gives TAG Heuer a new opportunity to assert, once again, its status as the Swiss watch brand of record in Formula One.
TAG Heuer, the watch brand with the longest-standing legitimacy and legacy in F1 Motor Racing
The first watch brand to sponsor a professional driver — Jo Siffert, 1969.
The brand whose colours, crest and watch co-starred with the great Steve McQueen in Le Mans, 1971.
The first watch brand to partner with a Grand Prix team — Scuderia Ferrari, 1971-1979.
The most-winning watch brand at Monaco (15 victories) as part of the longest-running partnership in Formula One (29 years) with McLaren Mercedes — 1985 to now.
The Official Timekeeper of Formula One, 1992-2003 — 1/1,000 of a second.
The Official Timekeeper of Indy Racing League, 2004-2006 and again in 2014 — 1/10,000 of a second.
The Official Partner of the Monaco Grand Prix with Automobile Club of Monaco (ACM) — 2011 to now.
TAG Heuer: the watch brand that invented the motor-sports chronograph
TAG Heuer forged the original link between race cars and watches, then crafted and perfected it, pushing it to an unprecedented level of luxury prestige.
Through its longstanding links with the best teams, drivers and cars in motor racing, the Swiss brand, the undisputed world leader in luxury sports chronographs, has pushed time and its keeping to dizzying levels of precision — 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second.
TAG Heuer & MONACO: the watch brand and the Automobile Club de Monaco push their partnership to the next level
Every motor racing world champion from Juan Manuel Fangio to Jenson Button has been part of the TAG Heuer legend. So has almost every race in the sport, but none more so than the mythic Monaco Grand Prix, the most prestigious of them all.
The role TAG Heuer plays in Monaco is unparalleled in the Swiss watchmaking world. It has sponsored more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton.
In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.
|