Так просто, к слову - фраза Шмида (СЕО Ланге) по +- этому вопросу:
Цитата:
Вопрос: Explain why you choose to keep Lange separate from any particular discipline. Rolex, for instance, has motorsport and much more, Breitling with aerospace, and so on.
Ответ: Yes, everybody does something, and some do everything, like a Rolex. I’m a strong believer that if you focus on one thing, you should stick with that one thing. Where you need a platform, look for a platform, but don’t start connecting your brand with something that isn’t your brand. We make watches and all our emphasis is to make them as perfect and as beautiful as possible. Which of course is sort of an endless endeavor. We will never finally succeed, but that’s what keeps us focused. If we start making too many things around it, we will lose this focus, as many brands do today.
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