И как продолжение - не в бровь, а в глаз)))
Цитата:
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There are many examples of brands that follow the automotive model in the watch industry. I will not mention any of them, but I always say a brand is as defined by the things it does and by the things it purposely does not do. That’s why we try to stay very clean. We don’t have random endorsements, we don’t do red carpet events. We do none of that, because we believe whoever is buying our brand is already a very important person in their own right, by the sheer fact that they understand what we are doing here. I think we’re better off spending the money on the product. You either spend it on marketing, or you spend it on the product.
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