[arzt]

Вард пришёл на анонсированную AMA
Естественно первый вопрос прр лого и ответ кмк очень разумный.


"The new Logo is easy to deal with for two reasons...firstly, our like for like like sales on new models where there has been only a logo change change are well up on the old logo, in fact since we started the branding change which went beyond just logo change sales have shown double and even triple digit growth since last mat... we are not complaining.

secondly there was good reason to change the logo and we stand by the reasoning today. Firstly we moved out of London a good while ago... so having London in the logo didn't feel honest.... a bit like saying made in Britain when its not. Our bedrock is founded on English design and Swiss Movements.. so we chose a Swiss font that would be clear and crisp on a dial, when printed at very small sizes, and to this end we even manipulated the font to carve out the ink wells. LL Brown may also be familiar to you...subconciuosly.... take a look at the London Underground nest time you are there." (с)