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Glashütte Original says it in style: It’s hip to be square
Sixties Iconic Square Collection evokes 60s with original design
It's hip to be square: Following the inaugural presentation of the Sixties Iconic
Collection in 2015, Glashütte Original takes its tribute to iconic '60s design to a new
level. In parallel with the 67th Berlinale, the German watchmaker introduces a special
collection of five square chronographs featuring distinctive dials made by the Saxon
manufactory’s own dialmakers in Pforzheim, Germany. The stunning colours and
fascinating dial visuals take up iconic design elements first presented in a range of
“Spezimatic” models produced in the 1960s. 25 sets of the distinct Sixties Iconic
Square Collection will be available in Glashütte Original Boutiques and selected
retailers worldwide.
Dynamic, distinctive, unforgettable, the 1960s made their mark with inspirational design in
watchmaking, furniture, fashion and beyond, with geometric forms and innovative,
colourful visuals. In in the mid-sixties, Glashütte's watchmakers launched the Spezimatic in
a series of versions destined to become lasting icons of style. Popular design elements of
the time – the square cushion shape, domed dials, curved hands, idiosyncratic Arabic
numerals – inspired the Sixties Iconic Square Collection. Five stunning colours give the
models their names: Sixties Iconic Forest, Sixties Iconic Ocean, Sixties Iconic Graphite,
Sixties Iconic Tangerine and Sixties Iconic Fire. All are powered by the manufactory
automatic Calibre 39-34, featuring characteristic attributes of fine watchmaking in the
Glashütte tradition.
Authentic '60s design makes for original dials
The five new models feature exceptional coloured dials crafted in Glashütte Original's own
dial manufactory in Pforzheim, Germany. Made using original tools and authentic methods
from the 1960s, they are the result of an extremely complex and time-consuming process.
Glashütte Original's expert dialmakers pay obsessive attention to each of the labourintensive
steps, in particular to the application of coloured lacquers to achieve the precise
hues and shading, from light centres to dark perimeters, known as the “dégradé effect” –
a lavish finish found on all of the five pieces.
To begin with, the dials are given a galvanic base coat; layers of coloured lacquer are then
added by hand in a series of subsequent steps – a shimmering green (Sixties Iconic
Forest), deep blue (Sixties Iconic Ocean), dark grey (Sixties Iconic Graphite) or intense,
glowing red (Sixties Iconic Fire). In a final step, black lacquer is carefully applied to this
‘‘canvas’’ using a special spray gun -- this technique produces, depending on the angle at
which the gun is held, an individual colour gradient, known as the dégradé effect, which
renders each watch unique. The unusual colour of the Tangerine dial results from an
additional lacquer colour: The initial galvanic coating in gold is not only combined with a
layer of black, but also red lacquer.
The lacquered dials are then fired in an oven to burn in the colours. With four of the five
models in the Sixties Iconic Square Collection these uniquely shaded hues are combined
with the sophistication of a refined sunburst finish, which enhances the dégradé effect.
The fifth model, the Sixties Iconic Graphite, features an elaborate imprint instead –
achieved in a particularly interesting manner. Prior to galvanic nickel plating the dial blank
is imprinted, with the help of a 60-tonne press, with the intricate filigree pattern of a
guilloche stamp. Known as "dies", stamps such as these, held in the archives of the
Glashütte Original dial manufactory, are a further example of extreme authenticity.
Competences in dialmaking for more than 50 years
The economic and political challenges that the watchmaking industry in Glashütte had to
face back in the 1960s, led to remarkably innovative solutions, and exceptional creations
such as the “Spezimatic” series of watches whose iconic designs served as a source and
inspiration for today's Sixties Collection from Glashütte Original. First Introduced in 1964,
a number of Spezimatic models made use of dials manufactured by dedicated dialmakers
in Pforzheim (West Germany at the time). The relationship with Pforzheim, which began
more than 50 years ago, was reinforced in 2006 with the purchase of the dialmaker by
Swatch Group, and strengthened again when Glashütte Original assumed direct
ownership. Today, full integration of the dialmaker's expertise allows Glashütte Original to
develop exclusive, contemporary dial designs that meet the watchmaker's extremely high
standards of quality.
Available in Glashütte Original Boutiques and selected retailers
It's hip to be square: The five models in the Sixties Iconic Square Collection feature the
distinctive square cushion shaped stainless steel case, measuring 41.35 x 41.35 mm, and
the manufactory automatic Calibre 39-34 chronograph. All are fitted with a matching
Louisiana Alligator leather strap: brown for the models featuring forest green or tangerine
coloured dials, black to complement the models with graphite grey, ocean blue or fiery
red dials.
Production of the five models in the Sixties Iconic Square Collection is limited to
25 pieces each, available in Glashütte Original Boutiques and selected retailers worldwide.
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