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Старый 28.04.2016, 17:38
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For decades, Rolex was considered untouchable in its position as the world’s leading luxury watch brand – both in terms of industry prestige and its revenues.
But the first years of the 21st century have proved tricky for the cautious and conservative Swiss company, as has a protracted search for the right leader to take its helm.

“Ten or 20 years ago Rolex seemed unassailable, but today this simply isn’t the case – it has been losing market share,” says Luca Solca, head of luxury goods research at Exane BNP Paribas.
“Brands such as Omega and Cartier have made big inroads in the mid-price super-brand space and are now competing head to head – until recently this would have been unimaginable,” he adds.
Furthermore, he says, Rolex has failed to innovate fast enough – its tactic of relying on classic models may stop working when its competitors gain ground.

http://www.ft.com/cms/s/0/01eb4294-c...#ixzz477uQGpZx
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