Часовой форум Watch.ru - Inside The Manufacture - От проектирования до производства (статья Hodinkee)

Статья довольно большая, затрагивающая по чуть-чуть историю, дизайн, производство и ..... и ещё кое-что.
Приведу только несколько картинок и цитат, показавшихся мне интересными.

Начало (1990+)
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цитата первая (лидеры немецкого часопрома):

Цитата:

.....(the demand for NOMOS watches has grown 30 percent worldwide in the last year alone) with distribution now reaching 40 different countries. Currently, they are the largest producer (by volume) of mechanical watches in Germany.

Berlinerblau - дизайнцентр
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цитата вторая (оранжевый в NeomatiK):

Цитата:

In fact, it was the neon orange ice cream spoons from trips to the local ice cream shop that inspired the bright orange accents for the new line of Neomatik watches. This is a true story, and I found it incredibly charming. Here's that spoon, by the way.

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Производство

Цитата:

In addition to housing the HQ offices, this building has a narrow room in the basement, where all the parts are produced. It’s crowded, loud, and smelly, but this is where the literal nuts and bolts are made with NOMOS CNC machines, and such. It's not the most exciting part of watchmaking, but everyone does it this way. The two other buildings are where the assembly and finishing occurs.

(жаль картинок из "crowded, loud, and smelly" не показали)
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цитата третья (DUW 3001)

Цитата:

The end goal of the DUW 3001 was to create an all-in-house movement that was very thin (3.2 mm to be exact), could be produced in high quantities, and boast the “accuracy worthy of a chronometer,” all for the same $3,000 to $5,000 price point. With this in mind, the in-house research and development team was able to create this novel movement for the brand that would eventually cost the brand about €15 million to produce.

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и ещё чуть о финансах:

Цитата:

NOMOS achieves this by avoiding much of the "luxury" fluff that their Swiss counterparts deem so important, selling direct to consumers online, and, oh yeah, a little bit of investment from the German government. Now don't think for a second NOMOS isn't this cool independent little watchmaker – they are, but they have the distinct benefit of being a recipient of funding for businesses in the former Eastern block. We'll go deeper into what that means below.

Цитата:

Additionally, NOMOS works closely with the SAB (the central development agency of the Free State of Saxony), which allocates funds to improve local economies. So basically NOMOS puts up a percentage of shares and the SAB grants the rest of the necessary funds for research and development, etc. It is unclear how much the SAB grants NOMOS (they cannot disclose this information) – however it is clear that it enables the brand to maintain its pricing and continue to grow.

остальное (40+ картинок и тнкст) см. первоисточник: http://www.hodinkee.com/articles/inside-nomos-glashutte
пряммя ссылка на видео: https://vimeo.com/156628505